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Tips for Dealerships to Avoid Their Calls Being Classified as Spam or Unbranded

February 28, 2023

A dealership’s call being classified as spam or unbranded can hurt its sales and bring the business into disrepute. To avoid having your dealership’s number show up as spam, you should use a registered number, take consent from the customers, and provide an option to opt out of marketing calls. 

 by Anthony Giagnacovo

Spam calls and unbranded phone calls have become a major issue in the automobile industry, and they are seriously hurting car dealership sales. In this blog, we will examine why this is happening and what can be done to counter this trend.

What Are Spam Calls and Unbranded Calls?

Two sorts of unwanted phone calls that people frequently receive are spam calls and unbranded calls. Unwanted telemarketing calls, often known as spam calls, are made by human operators or automated systems to sell goods or services. On the other side, unbranded calls are those in which the caller does not identify themselves or their business.

Why Are Spam and Unbranded Calls So Disruptive for a Dealership?

If a dealership has its number show up as spam or unbranded on a customer’s phone, it can damage its reputation and ultimately its sales.

Firstly, spam calls are annoying and disruptive. They take up valuable time and attention, which salespeople could be using to engage with potential customers and close deals. This is especially true for busy car dealerships, where salespeople are constantly on the phone, trying to make the most of their time.

Additionally, spam calls often lead to a negative experience for customers. For example, a customer might receive a call from an unknown number and assume it’s a spam call, only to find out that it was actually a call from a salesperson. This can lead to frustration, a lack of trust and a poor first impression, making it less likely that the customer will return to the dealership to make a purchase.

How to Measure the Impact of Spam and Unbranded Calls

Several metrics can be used to measure the impact of spam and non-branding calls on car dealerships. Here are some of them:

Number of Spam Calls
This is the simplest and most straightforward metric that helps measure the total number of calls that have been identified as spam.

Spam Call Conversion Rate
This metric measures the percentage of spam calls that result in a successful conversion or action, such as a sale or appointment.

Customer Complaints
This metric is measured by the number of complaints received from customers about spam calls. It can indicate the level of annoyance and frustration caused by these calls.

Call Blocking Efficiency
This metric measures the effectiveness of the processes taken to block spam calls, such as call-blocking software or the use of do-not-call lists.

Average Handle Time (AHT)
AHT is the average time that customer service representatives spend on each call, including the time spent dealing with spam calls. An increase in AHT can indicate an increased burden on customer service representatives due to the presence of spam calls.

Customer Satisfaction
The customer satisfaction metric measures a customer’s satisfaction level with the overall experience of interacting with the company, including the frequency and impact of spam calls.

Brand Reputation
Brand reputation is the perception of the dealership’s brand among customers, including the impact of spam calls on the brand's reputation.

Although these metrics can provide insight into the impact of spam and non-branding calls, it's best to use a combination of metrics to get a comprehensive understanding of the problem and its impact on businesses.

3 Tips for a Car Dealership to Avoid Their Calls Showing up as Spam or Unbranded

Here are some ways that car dealerships can manage the issue of disruptive spam calls and focus on their business operations:

1. Use a Recognizable Phone Number

Using a phone number that is easily recognizable to customers can help prevent the dealership's calls from being labelled as spam or unbranded. Customers are more likely to answer a call from a familiar number, so a dealership should use the numbers they have registered for their business.

This can be done by making sure your phones numbers are registered with all wireless carriers in order to remove “spam”, “scam” or “fraud” classifications of the phone numbers you own.

2. Get Permission to Call Customers

Dealerships should avoid unsolicited phone calls since that can lead to complaints and their number being classified as spam. Use opt-in forms on your website or take contact details from an in-person visit to inform the customer you will be calling them for marketing purposes.

3. Give the Option to Opt-Out

Providing customers the option to opt-out of marketing calls will help maintain the dealership’s reputation and avoid the number being classified as spam.

Final Thoughts

A dealership’s call being classified as spam or unbranded can hurt its sales and bring the business into disrepute. To avoid having your dealership’s number show up as spam, you should use a registered number, take consent from the customers, and provide an option to opt out of marketing calls.

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